I’m not just a photographer to my clients; I am truly a content creator that delivers imagery that feeds right into your unique marketing goals and plans. This is the critical piece I think a lot of architectural and interiors photographers miss. Without the knowledge of where the imagery will go, how can a unique shooting approach be created to ensure you end up with content that can be used for each marketing platform?
Here’s what I mean:
There are three main marketing platforms in which you typically promo creative content:
- Website & Social: To showcase your portfolio
- Industry Award Submissions: To increase credibility
- Publications: To increase exposure & reach the masses
It’s my job to ensure every photo I deliver feeds right into the marketing plan.
Want to promote on both website & social? I’ll take a mix of horizontal (best for website displays) & vertical shots (which show up larger on a cell phone for viewing).
Plan on doing an editorial submission? I will ensure we have 2-3 vertical money shots available for a possible cover.
Want to submit for an industry award? We’ll review the submission requirements and make sure we capture everything you need to submit.
Have an advertorial coming up? Let’s talk about “dead space” in an image for the text you plan to overlay.
These are the things that matter. Discussion begins once the shoot is scheduled (to get marketing + project details) and then continues in more detail during our walk through day-of. I never want you to end up with idol imagery. I want you to have high impact creative content that serves a specific purpose in your marketing plan: every. single. time.